Theater 42 Communications

Marketing Director

By clicking the pictures on this page, you can look through some of the content I created while serving as the Marketing Director and Executive Assistant for a start-up company called Theater 42. While I originally joined the team to be in charge of brand building and marketing assets, I assisted the CEO with day-to-day operations and organization. The goal of this company was to bring arthouse cinema to Reno, Nevada where there is a lack of movie theaters that show indie films. A long-term vision for this space was to incorporate augmented or virtual reality in order to extend the reach of arthouse film. In the end, there was difficulty with getting funding for this company and so it has been placed on hold. However, the work that I have created are things I am proud of and hold close to my heart.
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The first photo of the rendering drawings of a dream space for Theater 42 will show you a PDF of a social media campaign proposal as well as a schedule for the Meta Suites' social media apps. Being able to build these sorts of proposals allowed me to test what audiences were connecting with on our platforms versus what was fitting our brand. 
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The second picture of the individual within the theater space will link you to an article I coordinated to discuss the space. As both the Marketing Director and Executive Assistant, my job when it came to the press was to provide talking points about our mission and vision for the project, as well as forming the ask to the community for support. I would also work with our Press Relations Officer to schedule these interviews with our CEO's calendar and ensure that he had all the resources he needed to accomplish the interview.
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The final photo of the exterior of the physical theater space will link to a PDF of the branded materials I made for this organization. Within the PDF is the logo I designed that became the face of the brand. After that is a brochure I designed for the public to learn about Theater 42 (pages 2 -3), the sign that would hang in the Reno Farmer's Market (page 4), talking points I wrote for our CEO and Press Relations Officer to use when working with the media (page 5), and lastly, the business card that we would use to spread the word about Theater 42 (pages 6 -7). 

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